Established in Spain in 2018 by Estefanía Grandío, The New Society was born from a deeply personal quest for creative expression. With two decades of experience in the fashion industry and motherhood inspiring her, Estefanía embarked on an entrepreneurial journey.

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Driven by a desire to align with the evolving consciousness of society, The New Society aims to marry timeless aesthetics with sustainability. Each collection is a testament to this ethos, blending beauty with a strong conceptual narrative that resonates with those seeking harmony between fashion and societal progress.

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The inaugural collection, "Primitive," debuted in January 2019, laying the foundation for the brand's values and identity. Since then, every collection has embodied a distinctive conceptual theme while maintaining the brand's signature aesthetic strength. The emotional depth behind each collection remains palpable, reflecting The New Society's commitment to delivering more than just garments.

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Continuing to evolve organically, The New Society expanded its offerings to include baby, kids, and women's lines, further cementing its presence in the fashion landscape. As the brand continues to grow and evolve, it remains dedicated to its mission of blending beauty, sustainability, and optimism within society.